PEPSI: FINDING THE PEPSI PULSE

 

Being a brand that is always changing, Pepsi decided it was time for its visual identity system to undergo another evolution after 125 years of keeping up with the times. However, how can you usher in a new chapter for such a legendary brand as Pepsi? We built a new look that unites our ambitious vision for the future with the storied heritage of our cola brand by embracing the same challenger spirit that has made Pepsi famous.

For example, when Pepsi redesigned their logo in 2008, they modernized their visual identity to appeal to a younger demographic, while still maintaining elements of their classic branding. This strategic move helped Pepsi stay relevant in a crowded market and attract new consumers without alienating their loyal fan base.

Pepsi has been innovative,There is nothing like game day to bring people together. And no game day would be complete without the crispiest, most flavor-packed snacks and delightfully bubbly drinks.

“This brand refresh transcends not only a simple logo update but signifies the dawn of a new era for Pepsi,” states Marius Vorster, Marketing Director – PepsiCo West, East, and Central Africa (WECA). “Through the transformation of iconic landmarks and the creation of captivating virtual experiences, we are reaffirming our commitment to innovation, creativity, and fostering deep cultural connections.

We want to instigate moments of unapologetic enjoyment, said Porcini. We've always been a bold and energetic brand – now our visual identity better matches our attitude.

The new logo draws on the brands history

As part of the redesign, the word pepsi was placed back in the centre of the globe and written in a custom, capitalized font. The in-house PepsiCo design team chose black for the word Pepsi in contract to previous versions in white and blue.

The colour black, which also enriches the globe logo, aims to draw attention to the zero-sugar version of the drink. Black has traditionally been the colour related to Pepsi Zero Sugar.

''The Black lettering was a creative design choice to bring more boldness and contract to the logo while also paying homage to our focus on Pepsi Zero Sugar,'' said  Mauro Porcini head of design.

'' In our updated colour palette, the colour black is bold and creates a beautiful contract with the electric blue, Black has also always signified Pepsi Zero Sugar, which is a huge area of focus and growth driver for brand Pepsi.''

Further speaking visual identity refresh is coming at a pivotal time from brand Pepsi, as the new look strategically draws equity from Pepsi's past whilst incorporating modern elements to create a new look that is unapologetically contemporary and undeniably Pepsi," said Norden Thurston, Chief Marketing Officer of Seven-Up Bottling Company, in further remarks about the iconic development of the brand. The new signature Pepsi pulse evokes the "ripple, pop, and fizz" of Pepsi-Cola by moving in time to the beat of the music, the roar of the crowd, and the heartbeat of culture. The new look and color palette introduce electric blue and black to give the classic Pepsi color scheme a contemporary edge.
 

In Nigeria the GM Marketing, Seven-Up Bottling Company, Segun Ogunleye, added The new logo aims at dialing up brand distinction, deepening influence and appeal whilst further driving connection with our Naija consumers leveraging iconic landmarks such as the National Theatre, Lagos and the Abuja City Gate. As our customers and consumers interact with the new look at different touch points nationwide, we assure them of the same quality and refreshing experience.”

Pepsi is produced in Nigeria by Seven-Up Bottling Company Ltd, a leading manufacturing business, alongside other global brands such as 7Up, Mirinda, Teem, Mountain dew, Rockstar Energy Drink, Lipton Ice Tea, H2oh and Aquafina premium drinking water.

Pepsi rebranded with new look and same  great taste.