PEPSI: FINDING THE PEPSI PULSE

 

Being a brand that is always changing, Pepsi decided it was time for its visual identity system to undergo another evolution after 125 years of keeping up with the times. However, how can you usher in a new chapter for such a legendary brand as Pepsi? We built a new look that unites our ambitious vision for the future with the storied heritage of our cola brand by embracing the same challenger spirit that has made Pepsi famous.

For example, when Pepsi redesigned their logo in 2008, they modernized their visual identity to appeal to a younger demographic, while still maintaining elements of their classic branding. This strategic move helped Pepsi stay relevant in a crowded market and attract new consumers without alienating their loyal fan base.

Pepsi has been innovative,There is nothing like game day to bring people together. And no game day would be complete without the crispiest, most flavor-packed snacks and delightfully bubbly drinks.

“This brand refresh transcends not only a simple logo update but signifies the dawn of a new era for Pepsi,” states Marius Vorster, Marketing Director – PepsiCo West, East, and Central Africa (WECA). “Through the transformation of iconic landmarks and the creation of captivating virtual experiences, we are reaffirming our commitment to innovation, creativity, and fostering deep cultural connections.

We want to instigate moments of unapologetic enjoyment, said Porcini. We've always been a bold and energetic brand – now our visual identity better matches our attitude.

The new logo draws on the brands history

As part of the redesign, the word pepsi was placed back in the centre of the globe and written in a custom, capitalized font. The in-house PepsiCo design team chose black for the word Pepsi in contract to previous versions in white and blue.

The colour black, which also enriches the globe logo, aims to draw attention to the zero-sugar version of the drink. Black has traditionally been the colour related to Pepsi Zero Sugar.

''The Black lettering was a creative design choice to bring more boldness and contract to the logo while also paying homage to our focus on Pepsi Zero Sugar,'' said  Mauro Porcini head of design.

'' In our updated colour palette, the colour black is bold and creates a beautiful contract with the electric blue, Black has also always signified Pepsi Zero Sugar, which is a huge area of focus and growth driver for brand Pepsi.''

Further speaking visual identity refresh is coming at a pivotal time from brand Pepsi, as the new look strategically draws equity from Pepsi's past whilst incorporating modern elements to create a new look that is unapologetically contemporary and undeniably Pepsi," said Norden Thurston, Chief Marketing Officer of Seven-Up Bottling Company, in further remarks about the iconic development of the brand. The new signature Pepsi pulse evokes the "ripple, pop, and fizz" of Pepsi-Cola by moving in time to the beat of the music, the roar of the crowd, and the heartbeat of culture. The new look and color palette introduce electric blue and black to give the classic Pepsi color scheme a contemporary edge.
 

In Nigeria the GM Marketing, Seven-Up Bottling Company, Segun Ogunleye, added The new logo aims at dialing up brand distinction, deepening influence and appeal whilst further driving connection with our Naija consumers leveraging iconic landmarks such as the National Theatre, Lagos and the Abuja City Gate. As our customers and consumers interact with the new look at different touch points nationwide, we assure them of the same quality and refreshing experience.”

Pepsi is produced in Nigeria by Seven-Up Bottling Company Ltd, a leading manufacturing business, alongside other global brands such as 7Up, Mirinda, Teem, Mountain dew, Rockstar Energy Drink, Lipton Ice Tea, H2oh and Aquafina premium drinking water.

Pepsi rebranded with new look and same  great taste. 

Heavy falldown in Lagos,

 

Temperature in lagos rainfall 26°C°F. Residents of the state as attributed in staying home today after heavy rainfall which occurred in the state the third day of the month of July, 2024.

Companies with human resources departments are already receiving emails from employee saying due to the weather in their various locations, it would be difficult for them to make it to work today further, others said their children are not exempted all roads leading to their various schools are flooded as a result they can't leave their children alone.

When I went to Surulere, Kilo, the streets were inundated with individuals who were loitering because the rain had damaged their homes, upsetting the neighborhood's competitive atmosphere. Another area affected by the flood is  in Isheri-Osun Alimosho Local Government Area of Lagos State a resident explained that The rain has entered her house again  just look at the environment. 

Wednesday’s downpour rendered homes flooded, with water reaching mid-level heights inside residences.Many residents are stuck in their drowned living areas, unable to even sit down, as a result of the heavy floods.

We’ve been pleading with the government for better drainage systems, but nothing seems to be done. we’re stuck inside with water everywhere.

Many areas such as Iyana-Oworo, Oshodi, and Lagos Island are similarly affected, with activities brought to a standstill.

The heavy rain that started on Wednesday about three in the morning has left many people stuck inside their houses and made the streets inaccessible.

This flooding highlights broader challenges facing Lagos residents.

BRAINYQUOTE: QUICK QUOTES

•  Do not take life too seriously. You will never get out of it alive. Elbert Hubbard
• I refuse to join any club that would have me as a member. Groucho Marx
• People who think they know everything are a great annoyance to those of us who do.
• Get your facts first, then you can distort them as you please. Mark Twain
• I am not a member of any organized political party. I am a Democrat. Will Rogers
• If you could kick the person in the pants responsible for most of your trouble, you wouldn't sit for a month. Theodore Roosevelt
• Laziness is nothing more than the habit of resting before you get tired. Jules Renard
• My fake plants died because I did not pretend to water them. Mitch Hedberg
• Behind every great man is a woman rolling her eyes. Jim Carrey
• It takes considerable knowledge just to realize the extent of your own ignorance. Thomas Sowell
• I may be drunk, Miss, but in the morning I will be sober and you will still be ugly. Winston Churchill
• I love deadlines. I like the whooshing sound they make as they fly by. Douglas Adams
• We are all here on earth to help others; what on earth the others are here for I don't know. W. H. Auden
• Two wrongs don't make a right, but they make a good excuse. Thomas Szasz
• Everybody talks about the weather, but nobody does anything about it. Charles Dudley Warner
• Cure for an obsession: get another one. Mason Cooley
• Guilt: the gift that keeps on giving. Erma Bombeck
• Common sense is the collection of prejudices acquired by age eighteen. Albert Einstein
• Why do they call it rush hour when nothing moves? Robin Williams
• I love Mickey Mouse more than any woman I have ever known. Walt Disney
• No man has a good enough memory to be a successful liar. Abraham Lincoln
• I would never die for my beliefs because I might be wrong. Bertrand Russell
• It's simple, if it jiggles, it's fat. Arnold Schwarzenegger
• I have a new philosophy. I'm only going to dread one day at a time. Charles M. Schulz
• My life needs editing. Mort Sahl
• We are all born mad. Some remain so. Samuel Becket
• If you haven't got anything nice to say about anybody, come sit next to me. Alice Roosevelt Longworth
• I believe that if life gives you lemons, you should make lemonade... And try to find somebody whose life has given them vodka, and have a party. Ron White
• It's amazing that the amount of news that happens in the world every day always just exactly fits the newspaper. Jerry Seinfeld
• They say marriages are made in Heaven. But so is thunder and lightning. Clint Eastwood
• I never said most of the things I said. Yogi Berra
• A government that robs Peter to pay Paul can always depend on the support of Paul. George Bernard Shaw
• The chief function of the body is to carry the brain around. Thomas A. Edison
• We are all here on earth to help others; what on earth the others are here for I don't know. W. H. Auden
• Between two evils, I always pick the one I never tried before. Mae West
• A successful man is one who makes more money than his wife can spend. A successful woman is one who can find such a man. Lana Turner
• There cannot be a crisis next week. My schedule is already full. Henry Kissinger
• By all means let's be open-minded, but not so open-minded that our brains drop out. Richard Dawkin
• Every time I see an adult on a bicycle, I no longer despair for the future of the human race. H. G. Wells
• I have a memory like an elephant. I remember every elephant I've ever met. Herb Caen
• If at first you don't succeed, find out if the loser gets anything. William Lyon Phelps
• Any girl can be glamorous. All you have to do is stand still and look stupid. Hedy Lamarr
• My one regret in life is that I am not someone else. Woody Allen
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

#SUPACELL: Supacell a new Netflix drama series.

IN THE NEW Netflix drama Supacell, a group of young Black men and women from South London discover that they have superpowers. One is now strong enough to smash open a cash machine with his bare hands, while another can run from London to Edinburgh in only a few seconds. But even though the speedster compares his newfound gifts to those of the Flash, the show that Supacell most reminded me of wasn’t any of the retired Arrow-verse series from the CW, nor anything the Marvel Cinematic Universe has put out over the last five years.

 Instead, the most obvious analogue is Heroes, the mid-Aughts NBC drama about a group of people from around the world who developed unusual “abilities.” 

Several Supacell characters have identical power sets to prominent Heroes figures, like time travel and teleportation, or the power to duplicate other people’s powers. Both shows offers glimpse of an apocalyptic future that only its protagonists can stop, both feature intentionally bland government agents trying to capture and control the supers, and both have a largely self-serious tone offset by one lighthearted character, and at first both are primarily interested in what a normal person would do if they discovered they had godlike gifts.

Of course, Heroes didn’t invent any of those ideas. But in 2006, it had the superhero TV lane almost entirely to itself. The young Clark Kent adventure Smallville was still around, and a Blade series had just concluded its first (and only) season only days before Heroes debuted, but these were niche products on less-watched channels. In those years after the early Spider-Man and X-Men movies, but before the MCU completely reshaped pop culture, there was an obvious demand that had mostly gone unfilled on the small screen. Heroes became an instant smash as much for what it was about as for how it actually told its stories; the underwhelming first season finale made clear that the show wasn’t so great at the latter, and it soon went from phenomenon to punchline.